ROLE: FREELANCE DESIGNER
White 32 Dental was a project I took on in my free time when we needed a sudden shot of income. This was a full brand generation package with a logo, brand styling, marketing assets, and a website (which they have since updated). I sat down with the client to pull a brief together for him, and his initial response to my response was very positive, sighting that he could tell I was a true professional as he could see I was taking notes during our workshop, drawing doodles in my note pad and really listening to his needs, unliked the previous designers he'd approached and paid for work to be done, only to have work returned that was obviously templated from a visual asset library such as Shutterstock. He wanted to stand out and have a truly unique brand, and that is what he received. To this date, he still uses the branding I created for him on this project and you can see it on his clinic building front door in Leeds!








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